SCBC supports regional economic growth by working closely with its members and key stakeholders to determine an agreed position on key issues.  We then craft a narrative around the issues to guide media comments and a plan to deliver a successful advocacy agenda.

2021 Priorities

SCBC held its 2021 strategic workshop with members in March 2021 with strong attendance by members and invited guests. The workshop focused on the economic and employment position of the region during this COVID period, the activity to enable and sustain a pipeline of Regional Projects enabling jobs as well as discussion regarding the development of the next Planning Scheme as a fit for purpose enabling instrument for the regional economy and the lifestyle of its communities.

SCBC Priorities

  • Jobs

    Growing and diversifying the economy to create jobs across all sectors and age groups, with a focus on youth and older Australians, ensuring a sustainable economic future for both youth and older Australians.

  • Regional strategies

    Focus on growing industry and the economy through transformative digital technologies (TDT) and driving digital transformation by leveraging the regional ICT infrastructure (5G, NBN rollout and international submarine cable).

  • Next generation planning scheme

    Next Planning Scheme – to effectively and efficiently shape the future land use and development for Sunshine Coast, such that the Plan has the capacity to balance the bold regional growth strategies with similarly robust regional economy and lifestyle expectations - in terms of future urban development including height, density and land supply.

  • Leveraging investment in projects

    Maximise investment in regional infrastructure and areas of capability strengths to deliver ‘ripple effect’ economic growth.

  • Advocacy through one voice

    Within the community, government and private investors – speaking  with one voice to champion the Sunshine Coast Region, growth potential, infrastructure needs and funding/investment requirements and opportunities


The SCBC has contributed to Thought Leadership for the region since 2010, ensuring attention is draw to the key focus areas of investment, infrastructure and employment. This thought leadership combined with our Advocacy role has helped initiate, influence or expand discussions and ideas for industry, business members and the community.

Read more about our current and past achievements.

Past priorities

Click here to view the Priority Archive page.