Sunshine Coast Region: Our Essence


Leading regional advocate for business and the economy

  • Focus on investment, infrastructure & employment

  • Promote business success & growth

  • Improve regulatory & planning environments

  • Representation across all levels of government

Sunshine Coast Business Council is the leading business advocacy group promoting long-term regional growth and prosperity.  

We are independent of any political affiliation and mindful we need to be able to effectively work with all.  We seek to facilitate regional discussion and thought leadership through collaboration and research.

We are entirely focused on ensuring:

  • the economic prosperity of the region of Sunshine Coast
  • regulatory and planning environments that promote business growth and success and are competitive with other state regulatory and planning environments in attracting investors to the region and retain those already investing in the region
  • members have effective access to political leaders at all levels of government.

Sunshine Coast Region: Our Essence

Current priorities

  • Jobs

    Growing and diversifying the economy to create jobs across all sectors and age groups, with a focus on youth and older Australians.

  • Regional strategies

    Growing and diversifying the economy to create jobs across all sectors and age groups, with a focus on youth and older Australians.

  • Next generation planning scheme

    Working with SCC and industry groups to initiate a review of the SCC Planning Scheme - to ensure its capacity to balance the bold regional growth strategies with similarly robust regional economy and lifestyle expectations - in terms of future urban development including height, density and land supply questions raised from the SEQ Regional Plan.

  • Leveraging investment in projects

    Promoting new horizon strategies and opportunities that focuses on more than individual projects and attract private and public investment to the region to grow the economy directly, and through PPPs.

  • Advocacy through numbers

    Encouraging members to stand together and through the Business Council ‘speak with one voice’ to champion the Sunshine Coast region’s national value, growth potential, infrastructure needs and funding requirements.