Leading regional advocate for business and the economy

  • Focus on investment, infrastructure & employment

  • Promote business success & growth

  • Improve regulatory & planning environments

  • Representation across all levels of government

Sunshine Coast Business Council is the leading business advocacy group promoting long-term regional growth and prosperity.

We are independent of any political affiliation and mindful we need to be able to effectively work with all.  We seek to facilitate regional discussion and thought leadership through collaboration and research.

We are entirely focused on ensuring:

  • The economic prosperity of the region of Sunshine Coast
  • Regulatory and planning environments that promote business growth and success and are competitive with other state regulatory and planning environments in attracting investors to the region and retain those already investing in the region
  • Members have effective access to political leaders at all levels of government

Sunshine Coast Region: Our Essence

The Sunshine Coast is consistently recognised for its beautiful natural environment, unsurpassed quality of life, and an abundant region to live, visit and invest in.

As an independent organisation, The Sunshine Coast Business Council supports a regional ‘story’ and created and captured the ‘Essence’ of the coast, using existing research and community engagement, details of which you can find here.

Current priorities

  • Regional priorities

    Focus on improving industry and business productivity and growth through innovation and adaption of Transformative Digital Technologies (TDT), prioritizing food manufacturing, advanced manufacturing, aerospace, and identifying the ‘next wave’ opportunities.

  • Next Generation Planning Scheme

    Working with Sunshine Coast Council (SCC) and industry groups to ensure new regional planning schemes support the delivery of bold regional economic development and population growth strategies. Areas include; addressing undersupply of housing, future urban development - including new precinct strategies, and height, density, and land supply questions raised from the SEQ Regional Plan.

  • Advocating through numbers

    Advocating to 3-tiers of government to prioritise significant regional projects for investment or funding. By members standing together and promoting the Business Council’s goal to ‘speak with one voice’, will champion the Sunshine Coast region’s national value, its economic and population growth potential, major infrastructure needs, and funding requirements.